Building Prototypes

Build low fidelity but realistic prototypes to put in front of customers.

For example, click through the wireframe below rapidly. Doesn't it look like you're clicking through a real web-app? Inspired by the Google Ventures Sprint Book, it takes only a few minutes to put together. By having a user talk through what they're thinking, what they were expecting when they clicked on something, what they'd do next, and observing expressions and body language, one can learn a lot about how intuitive a design is in prototype stage itself.

This helps growth efforts by iterating through alternatives without leaning on your designer yet, it's inexpensive, quick and gives the Growth PM conviction around leaning on designers and developers for the "more expensive" next steps of high fidelity design and code.