In which I pretend to be a PM for an app called RemoteBase that helps you hire remote developers. I talk to Surbhi, an embedded systems Engineering Manager with experience managing remote developers.
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As a PM my objective is to help build products that are applicable for increasingly high frequency jobs so it can acquire newer users at lower cost and retain existing ones at higher value.​
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To understand jobs, I'm trying to understand how often the user faces a trigger to use the app. Is there a higher frequency behavior upstream it can be relevant for. Eg: WebRTC taking a bite from desktop apps since users are already in the browser.
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To understand acquisition, I'm trying to understand barriers to try and switch.
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To understand retention, I'm trying to understand how quickly s/he's deriving value.
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Takeaway: Barrier to try new vendors is high. Roadblocks to go back to existing vendors is high as well.
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Next steps:
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Jobs: Surbhi mentioned projects needing to be "non-core and scoped out" before they can be handed off to an agency. Unclear but also unlikely that this is a high-frequency trigger. Worth clarifying.
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Acquisition
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Become an 'approved vendor' with recruiters, hiring managers in as many orgs as quickly as possible
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Demonstrate fast time to start on talent and legal dimensions (maybe VMS integration, ATS integration)
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Retention
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Be available in the user journey each time a project is scoped (eg: Loom <> Jira integration)
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Follow-up meeting with Surbhi to bounce off ideas and prototypes that the team has brainstormed to go deeper into specific areas
Big thanks to Surbhi for joining me on the call.