top of page
  • Writer's pictureAditya Sudhakar

Aaron Levie's outsized conviction when building Box

  • Despite no investors other than Josh Stein and Mamoon Hamid coming in, Aaron and Dylan (<25 yrs at the time, never worked in a company, didn't complete college) never went on-prem, gave up millions in revenue for a decade. That kept their architecture cloud-first. Many of the customers that had passed on them and are now customers. 

  • Developer tools (Atlassian model) are one instance where you can sell software in a self-service way/ over the phone. Every other CIO/CISO wants to meet in person, shake a hand. 

12 views0 comments

Recent Posts

See All

A simple hack to engage users deeply without panicking

User conversations can be daunting. I've probably run over 500 in the last decade and I still stress out. Silence can be terrifying. Some interviewees might not say much. You're focusing on the next q

Building Prototypes

Build low fidelity but realistic prototypes to put in front of customers. For example, click through the wireframe below rapidly. Doesn't it look like you're clicking through a real web-app? Inspired

Building an internal tool to monitor competitors

You can also load it here. Plenty of no-code tools these days to make it easy to build internal admin panels that can help with team alignment as well as crowd-source input from the team. This tool br


Commenting has been turned off.
bottom of page