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  • Writer's pictureAditya Sudhakar


Execution = focus + effort + rhythm.

Focus means pick 2-3 things to work on.

Effort means do incrementally more than everyone else. Compound 1.01, not 0.99. The 1.01 red company below grows exponentially, the 0.99 blue company goes to 0.

Rhythm means work in bite size portions.

Take any of those ingredients out and you get burnout. Team leaves, founders fight, company fails.

No battle plan survives contact with the enemy- Helmuth von Moltke


  • Communication- Everyone has a plan and they're all different

  • Articulation- It's all jargon and hand waving

  • Shiny objects- Opening is easier than closing

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