Execution = focus + effort + rhythm.
Focus means pick 2-3 things to work on.
Effort means do incrementally more than everyone else. Compound 1.01, not 0.99. The 1.01 red company below grows exponentially, the 0.99 blue company goes to 0.
Rhythm means work in bite size portions.
Take any of those ingredients out and you get burnout. Team leaves, founders fight, company fails.
No battle plan survives contact with the enemy- Helmuth von Moltke
Communication- Everyone has a plan and they're all different
Articulation- It's all jargon and hand waving
Shiny objects- Opening is easier than closing