top of page
  • Writer's pictureAditya Sudhakar


Execution = focus + effort + rhythm.

Focus means pick 2-3 things to work on.

Effort means do incrementally more than everyone else. Compound 1.01, not 0.99. The 1.01 red company below grows exponentially, the 0.99 blue company goes to 0.

Rhythm means work in bite size portions.

Take any of those ingredients out and you get burnout. Team leaves, founders fight, company fails.

No battle plan survives contact with the enemy- Helmuth von Moltke


  • Communication- Everyone has a plan and they're all different

  • Articulation- It's all jargon and hand waving

  • Shiny objects- Opening is easier than closing

25 views0 comments

Recent Posts

See All

A simple hack to engage users deeply without panicking

User conversations can be daunting. I've probably run over 500 in the last decade and I still stress out. Silence can be terrifying. Some interviewees might not say much. You're focusing on the next q

Building Prototypes

Build low fidelity but realistic prototypes to put in front of customers. For example, click through the wireframe below rapidly. Doesn't it look like you're clicking through a real web-app? Inspired

Building an internal tool to monitor competitors

You can also load it here. Plenty of no-code tools these days to make it easy to build internal admin panels that can help with team alignment as well as crowd-source input from the team. This tool br


bottom of page